Where Automation Helps and Where It Hurts | Wrike

Learn more about the dual natures of automation on the Wrike Blog: http://bit.ly/automvid

Chatbots. High-tech kitchens. Robot priests. What do these things have in common? They were created to save us time and resources through automation, the use of technical systems to improve process efficiency.

Since the invention of the assembly line, we’ve been obsessed with automation and its virtually limitless applications. But recently, we’ve taken our obsession to a whole new level, from incompetent robot hotel staff to failed “fluff bots.”

This begs the question: Where does automation help, and where does it hurt?

Automation isn’t a solution itself — it’s a magnifier. And if the underlying problem hasn’t been solved, automation will only make it worse. But with the right planning, process, and structure in place, you can wield automation as a tool to save time and conserve resources. If not, you might be in for a different outcome than you expected.

Learn how marketers & creatives can use #Automation here http://bit.ly/2ByjIwx & here http://bit.ly/2tj4PcN

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