Tantrum Toy Store – Marketing with Square

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Amanda Weld uses Square to send targeted email promotions to her customers. She likes to offer discounts and give a little bit back to her community.

TRANSCRIPTION:

Amanda Weld: Tantrum's a midcentury classic designed kids' store. We sell toys that will be here for generations to come.

We're a small business but we have very loyal customers. We love to send a promotion and thank-you and Square makes it really easy. We’re able to target a specific customer. We get to choose if we want to give a reward.

Once we've run the campaign, we're able to see how many people have opened our email, how many people have redeemed it. It's helped to generate business and it's also nice to give a little bit back, to show customers that we appreciate them.