Until about a decade ago, the words 'mindfulness' and 'meditation' were seemingly unknown terms in North America. That all changed when mindfulness gained mainstream appeal. Presently, approximately 9 million Americans meditate and are experiencing benefits such as improved moods and performance at work. It is unsurprising then, that in 2018 the mindfulness industry was valued at 1.2 billion dollars. From meditation to floating in sensory deprivation tanks and even adult colouring books, there is money to be made when you put your mind to mindfulness.
Each week, New Money looks at the hidden layers of commerce behind everyday products and industries. Check back for new episodes every Thursday.
